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Journal of Agricultural and Applied Economics >
Volume 41, Number 03, December 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/56663
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| Title: | Demand for Multimedia in the Classroom |
| Authors: | Boyer, Tracy A.
Briggeman, Brian C.
Norwood, F. Bailey |
| Keywords: | conjoint ranking
instruction
microeconomics
multimedia instruction
valuation |
| JEL Codes: | A22
Q19 |
| Issue Date: | 2009-12 |
| Abstract: | This study elicits preferences for multimedia in the classroom for students and faculty
members in agricultural economics. Employing an Internet-based conjoint ranking survey,
the results show that students prefer multimedia instructional tools over a traditional
chalkboard/whiteboard lecture format while faculty members do not. Neither students nor
faculty members are enthusiastic about electronic textbooks, and students will accept them
only if they save $80. Finally, preferences for multimedia are shown to differ with students
who self-report differing note-taking abilities, preferences for chalkboard lectures, and the
need for an engaging class. Successful multimedia adoption requires appropriate use and
lowering costs for students. |
| URI: | http://purl.umn.edu/56663 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 41, Number 03, December 2009 |
| Total Pages: | 18 |
| From Page: | 791 |
| To Page: | 808 |
| Collections: | Volume 41, Number 03, December 2009
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| jaae217.pdf | | 699Kb | PDF | View/Open |
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