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Title: Demand for Multimedia in the Classroom
Authors: Boyer, Tracy A.
Briggeman, Brian C.
Norwood, F. Bailey
Keywords: conjoint ranking
multimedia instruction
JEL Codes: A22
Issue Date: 2009-12
Abstract: This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture format while faculty members do not. Neither students nor faculty members are enthusiastic about electronic textbooks, and students will accept them only if they save $80. Finally, preferences for multimedia are shown to differ with students who self-report differing note-taking abilities, preferences for chalkboard lectures, and the need for an engaging class. Successful multimedia adoption requires appropriate use and lowering costs for students.
Institution/Association: Journal of Agricultural and Applied Economics>Volume 41, Number 03, December 2009
Total Pages: 18
From Page: 791
To Page: 808
Collections:Volume 41, Number 03, December 2009

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