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Journal of Agricultural and Applied Economics >
Volume 41, Number 03, December 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/56659
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| Title: | Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users |
| Authors: | Smith, Travis A.
Huang, Chung L.
Lin, Biing-Hwan |
| Keywords: | Nielsen Homescan data
ordered logit
organic fruits and vegetables
user groups |
| JEL Codes: | C25
D12
M31
Q11 |
| Issue Date: | 2009-12 |
| Abstract: | This study analyzes consumer purchasing behavior of organic fresh fruits and vegetables
using the 2006 Nielsen Homescan panel. An ordered logit model was estimated to quantify
the impacts of economic and socio-demographic factors on the probability of a household
belonging to a specific organic user group—devoted, casual, or nonuser. Results suggest that
price and income, to some extent, affect consumer purchases of organic produce. Additionally,
the profile of an organic produce user is most likely to consist of an Hispanic
household residing in the Western United States with children under 6 years old and
a household head older than 54 years with at least a college degree. |
| URI: | http://purl.umn.edu/56659 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 41, Number 03, December 2009 |
| Total Pages: | 14 |
| From Page: | 731 |
| To Page: | 744 |
| Collections: | Volume 41, Number 03, December 2009
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