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Journal of Agricultural and Applied Economics >
Volume 41, Number 03, December 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/56657
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| Title: | A Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infant Health: The Case of Nitrates in Drinking Water |
| Authors: | Loomis, John B.
Bell, Paul
Cooney, Helen
Asmus, Cheryl |
| Keywords: | altruism
conjoint
drinking water
nitrates
validity
willingness to pay |
| JEL Codes: | I10
Q53 |
| Issue Date: | 2009-12 |
| Abstract: | We estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other
families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water
found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash
treatment of $2, $3.70, and $9.43, respectively. In the hypothetical market these amounts
were $14, $26, and $66, indicating substantial hypothetical bias, although not unexpected due
to the topic of infant health. Statistical tests confirm a high degree of altruism in our WTP
results, and altruism held even when real money was involved. |
| URI: | http://purl.umn.edu/56657 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 41, Number 03, December 2009 |
| Total Pages: | 15 |
| From Page: | 698 |
| To Page: | 712 |
| Collections: | Volume 41, Number 03, December 2009
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| jaae204.pdf | | 821Kb | PDF | View/Open |
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