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Title: Estimating Price Premiums for Breads Marketed as “Low-Carbohydrate Breads”
Authors: Nganje, William E.
Kaitibie, Simeon
Wachenheim, Cheryl J.
Acquah, Emmanuel T.
Matson, Joel
Johnson, Grant
Issue Date: 2008-07
Abstract: Retail data are used in a hedonic pricing framework to estimate the premium paid for the “low-carbohydrate” attribute and other attributes of bread at grocery and non-grocery stores in a regional market. Results show that consumer willingness to pay is influenced by the “low-carbohydrate” attribute as well as by sugar, fiber, and fat content; serving size; and size of loaf. Implicit price premiums vary significantly by retail location. However, price differentials may be compounded by the absence of an acceptable definition for low-carbohydrate foods.
Institution/Association: Journal of Food Distribution Research>Volume 39, Number 2, July 2008
Total Pages: 11
From Page: 66
To Page: 76
Collections:Volume 39, Number 2, July 2008

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