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Volume 36, Issue 4, December 1997 >
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http://purl.umn.edu/54800
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| Title: | THE BATAT MARKETING DRIVE: IMPROVING MARKET ACCESS FOR SMALL SCALE FARMERS |
| Authors: | van Renen, E. |
| Issue Date: | 1997-12 |
| Abstract: | The BATAT Marketing Drive aims to improve the market access of small scale farmers; in
previously disadvantaged communities. The importance of marketing in rural development
cannot be overemphasised. It is the profit incentive which encourages farmers to produce
commercially. An overview of the present production and marketing activities of small scale
farmers was obtained and the marketing constraints experienced by small scale farmers were
identified. Constraints include a lack of transport services, a lack of road infrastructure,
communication infrastructure and storage facilities. Farmers also need training and a
regular source of market information. Provincial Departments of Agriculture can play a role
in providing this information and training. Infrastructure, however, is a function of other
government departments and in some cases private companies. The establishment of rural
processing facilities should be encouraged. Farmers can also seize some marketing
opportunities by working together in their production and marketing activities. |
| Notes: | Prize winning poster paper |
| URI: | http://purl.umn.edu/54800 |
| Institution/Association: | Agrekon>Volume 36, Issue 4, December 1997 |
| Total Pages: | 8 |
| Collections: | Volume 36, Issue 4, December 1997
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| 24_renen - december 1997.pdf | | 103Kb | PDF | View/Open |
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