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International Food and Agribusiness Management Review >
Volume 12, Issue 1, 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/53747
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| Title: | Greene Gardens |
| Authors: | Baker, Gregory A.
Hanson, Kirk O. |
| Authors (Email): | Baker, Gregory A. (gbaker@scu.edu)
Hanson, Kirk O. (kohanson@scu.edu) |
| Keywords: | business ethics
communication
crisis management
spinach |
| JEL Codes: | Q10
Q13 |
| Issue Date: | 2009-02-15 |
| Abstract: | The case describes the 2006 E. coli outbreak in the California spinach industry. The case unfolds over a period of about one month, with four separate eventful days described in detail. At the end of the narrative for each day, the reader is asked to decide how he or she would respond to the events and justify his or her decision. |
| URI: | http://purl.umn.edu/53747 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 12, Issue 1, 2009 |
| Total Pages: | 7 |
| From Page: | 101 |
| To Page: | 107 |
| Collections: | Volume 12, Issue 1, 2009
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Files in This Item:
| File |
Description |
Size | Format |
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| 20081003_Formatted.pdf | Case Study | 224Kb | PDF | View/Open |
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