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International Food and Agribusiness Management Review >
Volume 11, Issue 3, 2008 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/53729
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| Title: | Innovation in Food Products: First-mover Strategy and Entropy Metrics |
| Authors: | Sporleder, Thomas L.
Hooker, Neal H.
Shanahan, Christopher J.
Broring, Stefanie |
| Authors (Email): | Sporleder, Thomas L. (sporleder.1@osu.edu)
Hooker, Neal H. (hooker.27@osu.edu)
Shanahan, Christopher J. (Christopher.Shanahan@frost.com)
Broring, Stefanie (s.broering@broering.com) |
| Keywords: | first-mover strategy
food product innovation
entropy
organic |
| JEL Codes: | Q10
Q16 |
| Issue Date: | 2008-09-01 |
| Abstract: | The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals. |
| URI: | http://purl.umn.edu/53729 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 11, Issue 3, 2008 |
| Total Pages: | 26 |
| From Page: | 139 |
| To Page: | 164 |
| Collections: | Volume 11, Issue 3, 2008
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| 20081013_Formatted.pdf | Research | 340Kb | PDF | View/Open |
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