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International Food and Agribusiness Management Review >
Volume 11, Issue 2, 2008 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/53644
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| Title: | Customer Satisfaction in Farmer-to-consumer Direct Marketing |
| Authors: | Lulfs-Baden, Frederike
Spiller, Achim
Zuhlsdorf, Anke
Mellin, Matthias |
| Authors (Email): | Lulfs-Baden, Frederike (fluelfs@uni-goettingen.de)
Spiller, Achim (a.spiller@agr.uni-goettingen.de)
Zuhlsdorf, Anke (azuehls@gwdg.de)
Mellin, Matthias (mmellin@uni-goettingen.de) |
| Keywords: | direct marketing
customer satisfaction
partial least square analysis
service quality
farm products |
| JEL Codes: | Q10
Q13
Q16 |
| Issue Date: | 2008-05-01 |
| Abstract: | The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction. |
| URI: | http://purl.umn.edu/53644 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 11, Issue 2, 2008 |
| Total Pages: | 24 |
| From Page: | 49 |
| To Page: | 72 |
| Collections: | Volume 11, Issue 2, 2008
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| 20071016_Formatted.pdf | Research | 329Kb | PDF | View/Open |
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