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International Food and Agribusiness Management Review >
Volume 11, Issue 1, 2008 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/53626
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| Title: | Assessing Input Brand Loyalty among U.S. Agricultural Producers |
| Authors: | Harbor, Anetra L.
Martin, Marshall A.
Akridge, Jay T. |
| Authors (Email): | Harbor, Anetra L. (alh@obpa.usda.gov)
Martin, Marshall A. (marshallmartin@purdue.edu)
Akridge, Jay T. (akridge@purdue.edu) |
| Keywords: | brand loyalty
dealer loyalty
capital inputs
expendable inputs
farmer purchase decisions |
| JEL Codes: | Q10
Q13
Q14 |
| Issue Date: | 2008-02-15 |
| Abstract: | This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers. |
| URI: | http://purl.umn.edu/53626 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 11, Issue 1, 2008 |
| Total Pages: | 18 |
| From Page: | 17 |
| To Page: | 34 |
| Collections: | Volume 11, Issue 1, 2008
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| 20071002_formatted.pdf | Research | 232Kb | PDF | View/Open |
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