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Please use this identifier to cite or link to this item:
http://purl.umn.edu/50331
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| Title: | Discount Coupons: Beyond the Price Discount Effect |
| Authors: | Larson, Ronald B. |
| Authors (Email): | Larson, Ron (ron.larson@wmich.edu) |
| Issue Date: | 1994 |
| Series/Report no.: | Contributed Paper |
| Notes: | Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52. |
| URI: | http://purl.umn.edu/50331 |
| Institution/Association: | Miscellaneous Papers>Miscellaneous Papers |
| Total Pages: | 12 |
| Collections: | Miscellaneous Papers
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Files in This Item:
| File |
Description |
Size | Format |
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| Coupons.pdf | | 8215Kb | PDF | View/Open |
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