|
AgEcon Search >
Agricultural and Applied Economics Association (formerly the American Agricultural Economics Association) >
2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/49582
|
| Title: | Supermarket Competition through Price Promotions: A Cross Category Analysis |
| Authors: | Volpe, Richard J., III |
| Authors (Email): | Volpe, Richard James III (ricky.volpe@gmail.com) |
| Issue Date: | 2009 |
| Series/Report no.: | Selected Paper
610193 |
| Abstract: | This study takes an important first step at quantifying the nature of competition between major supermarket chains through price promotions. Using data that covers virtually the entire product menus of supermarkets representing two major chains in 18 cities, I examine both the effect of direct competition on promotional intensity and the nature of promotional competition itself. In a counterintuitive finding, there appears to slightly less promotional activity in cities in which both chains compete directly, as compared to cities in which only one chain operates. Moreover, most promotional activity tends to be retaliatory, rather than accommodating, in nature. This study takes an important first step at quantifying the nature of competition between major supermarket chains through price promotions. Using data that covers virtually the entire product menus of supermarkets representing two major chains in 18 cities, I examine both the effect of direct competition on promotional intensity and the nature of promotional competition itself. In a counterintuitive finding, there appears to slightly less promotional activity in cities in which both chains compete directly, as compared to cities in which only one chain operates. Moreover, most promotional activity tends to be retaliatory, rather than accommodating, in nature. |
| URI: | http://purl.umn.edu/49582 |
| Institution/Association: | Agricultural and Applied Economics Association>2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin |
| Total Pages: | 21 |
| Collections: | 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| AAEA09.pdf | | 128Kb | PDF | View/Open |
|
Recommend this item
All items in AgEcon Search are protected by copyright.
|
