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Marine Resource Economics >
Volume 10, Number 2, 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/49027
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| Title: | Consumer Choice for Fresh Fish: Factors Affecting Purchase Decisions |
| Authors: | Nauman, Fayyaz A.
Gempesaw, Conrado M., II
Bacon, J. Richard
Manalo, Alberto B. |
| Keywords: | finfish
experience
perception
preference
choice
logit
evoked
set formation |
| Issue Date: | 1995 |
| Series/Report no.: | Marine Resource Economics
Vol. 10 No. 2 |
| Abstract: | A consumer survey of the northeastern United States was conducted to gather market information regarding the decision to purchase fresh hybrid striped bass, trout and salmon. Logit techniques were used to model the experience, perceptions, preferences, and choices of consumers for seafood products based on a modified evoked set framework. Factors such as knowledge
that the products are farm-raised, having previous experience with purchasing
seafood along with the perception that seafood is healthful with good taste were found to significantly influence the consumer's decision to purchase these finfish products. The results of this study and the techniques used allow market researchers to objectively quantify the impact of experience, perceptions, and preferences of products on the ultimate decision of the consumer to purchase fresh hybrid striped bass, trout and salmon products. |
| URI: | http://purl.umn.edu/49027 |
| Identifiers: | 0738-1360 |
| Institution/Association: | Marine Resource Economics>Volume 10, Number 2, 1995 |
| Total Pages: | 26 |
| From Page: | 117 |
| To Page: | 142 |
| Collections: | Volume 10, Number 2, 1995
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| 18822847.pdf | | 7365Kb | PDF | View/Open |
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