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Journal of Agricultural and Applied Economics >
Volume 41, Number 01, April 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/48756
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| Title: | Discounting Spotted Apples: Investigating Consumers’ Willingness to Accept Cosmetic Damage in an Organic Product |
| Authors: | Yue, Chengyan
Alfnes, Frode
Jensen, Helen H. |
| Keywords: | appearance
apples
experimental auctions
organic
willingness to pay |
| JEL Codes: | D12
Q13 |
| Issue Date: | 2009-04 |
| Abstract: | The appearance of organic produce is often less than perfect because of limited methods of
avoiding plant diseases. We combine hypothetical and real auction mechanisms to investigate
how cosmetic damage affects consumers’ willingness to pay for apples. We find that 75% of
the participants are willing to pay more for organic than for conventional apples given
identical appearance. However, at the first sight of any imperfection in the appearance of the
organic apples, this segment is significantly reduced. Furthermore, the cosmetic damage has
a larger impact on the willingness to pay for organic apples than for conventional apples. |
| URI: | http://purl.umn.edu/48756 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 41, Number 01, April 2009 |
| Total Pages: | 18 |
| From Page: | 29 |
| To Page: | 46 |
| Collections: | Volume 41, Number 01, April 2009
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| jaae165.pdf | | 632Kb | PDF | View/Open |
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