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Journal of Agricultural and Applied Economics >
Volume 41, Number 01, April 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/48753
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| Title: | Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes |
| Authors: | Hu, Wuyang
Woods, Timothy
Baston, Sandra |
| Keywords: | blueberries
conjoint experiment
Kentucky
willingness to pay |
| JEL Codes: | D12
Q13 |
| Issue Date: | 2009-04 |
| Abstract: | Consumer acceptance and willingness to pay for three nonconventional attributes associated
with six processed blueberry products was examined through an in-store conjoint experiment
survey. Both credence and experience attributes were considered, including whether the
products were produced locally, and whether they were organic or sugar-free. The results
indicate heterogeneity in consumer preference and willingness to pay for different attributes
across product categories. Local products and organic formulations generally received positive
willingness to pay across all products. This information has implications for blueberry
growers and retailers who are trying to create and position value-added products for maximum
revenue. |
| URI: | http://purl.umn.edu/48753 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 41, Number 01, April 2009 |
| Total Pages: | 14 |
| From Page: | 47 |
| To Page: | 60 |
| Collections: | Volume 41, Number 01, April 2009
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| jaae154.pdf | | 499Kb | PDF | View/Open |
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