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| Title: | Consumer preferences as drivers of the common bean trade in Tanzania: A marketing perspective |
| Authors: | Mishili, Fulgence J.
Temu, Anna A.
Fulton, Joan R.
Lowenberg-DeBoer, James |
| Keywords: | Beans
markets
consumer preferences
hedonic
storage
Tanzania |
| JEL Codes: | D12
Q13 |
| Issue Date: | 2009-01 |
| Series/Report no.: | Staff Paper
09-02 |
| Abstract: | The objective of this study was to determine the impact of bean grain quality characteristics on
market price. The data was collected from retail markets in Tanzania. Hedonic pricing provides a
statistical estimate of premiums and discounts. Implications for development of bean markets
include: i) extension agents should identify cost-effective ways to educate producers on targeting
urban market niches based on consumer preferences for varieties, ii) breeding for bruchid
resistant beans and use of appropriate storage technologies would alleviate the problems of
storage damage, and iii) requiring a portfolio of grain quality characteristics to fit consumer
preferences in local markets. |
| URI: | http://purl.umn.edu/48658 |
| Institution/Association: | Purdue University>Department of Agricultural Economics>Staff Papers |
| Total Pages: | 18 |
| Collections: | Staff Papers
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Files in This Item:
| File |
Description |
Size | Format |
|---|
| 09-02.pdf | | 118Kb | PDF | View/Open |
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