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Volume 07, Number 4, 1992 >
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|Title: ||Pulsed Generic Advertising: The Case of Common Property|
|Authors: ||Bockstael, Nancy E.|
Strand, Ivar E., Jr.
Lipton, Douglas W.
|Keywords: ||generic promotion|
|Issue Date: ||1992|
|Series/Report no.: ||Marine Resource Economics|
Vol. 7 No. 4
|Abstract: ||Regulation of fisheries production together with public promotion of fisheries products offer a potentially profitable environment for fishermen. Yet production restrictions are usually insufficient to prevent entry, causing depletion of the resource base and dissipation of long-run profits from promotion. Shorter run gains may be possible, providing producer response to advertising is not instantaneous.
Lagged biological and economic responses appear to provide a rationale for pulsed advertising. Moreover, a pulsed advertising policy is shown to mitigate the adverse effects on the resource base which would normally accompany expansion of consumption without direct production control.|
|Institution/Association: ||Marine Resource Economics>Volume 07, Number 4, 1992|
|Total Pages: ||20|
|From Page: ||189|
|To Page: ||208|
|Collections:||Volume 07, Number 4, 1992|
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