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Marine Resource Economics >
Volume 07, Number 4, 1992 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/48626
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| Title: | Pulsed Generic Advertising: The Case of Common Property |
| Authors: | Bockstael, Nancy E.
Strand, Ivar E., Jr.
Lipton, Douglas W. |
| Keywords: | generic promotion
oysters
common property
pulsed advertising |
| Issue Date: | 1992 |
| Series/Report no.: | Marine Resource Economics
Vol. 7 No. 4 |
| Abstract: | Regulation of fisheries production together with public promotion of fisheries products offer a potentially profitable environment for fishermen. Yet production restrictions are usually insufficient to prevent entry, causing depletion of the resource base and dissipation of long-run profits from promotion. Shorter run gains may be possible, providing producer response to advertising is not instantaneous.
Lagged biological and economic responses appear to provide a rationale for pulsed advertising. Moreover, a pulsed advertising policy is shown to mitigate the adverse effects on the resource base which would normally accompany expansion of consumption without direct production control. |
| URI: | http://purl.umn.edu/48626 |
| Identifiers: | 0738-1360 |
| Institution/Association: | Marine Resource Economics>Volume 07, Number 4, 1992 |
| Total Pages: | 20 |
| From Page: | 189 |
| To Page: | 208 |
| Collections: | Volume 07, Number 4, 1992
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| 18824652.pdf | | 5537Kb | PDF | View/Open |
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