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Journal of Agricultural and Applied Economics >
Volume 40, Number 03, December 2008 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/47272
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| Title: | Relative Importance of Factors Affecting Customer’s Decisions to Buy Pick-Your-Own Versus Preharvested Fruit at North Carolina Farms |
| Authors: | Carpio, Carlos E.
Wohlgenant, Michael K.
Safley, Charles D. |
| Keywords: | conditional and random parameters logit models
demand analysis
pick-your-own
fruit
relative importance |
| JEL Codes: | D12
Q13 |
| Issue Date: | 2008-12 |
| Abstract: | This study identifies the most important factors affecting customers’ decisions to buy pickyour-
own versus prepicked strawberries and muscadine grapes at direct-market operations
in North Carolina. The relative importance analysis identified the region of location of the
operations and prices as the explanatory variable explaining most of the variation observed
in the customer’s decision to choose the type of fruit to purchase. The estimated price
elasticities indicate that sales of each type of fruit are very sensitive to prices. |
| URI: | http://purl.umn.edu/47272 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 40, Number 03, December 2008 |
| Total Pages: | 15 |
| From Page: | 983 |
| To Page: | 997 |
| Collections: | Volume 40, Number 03, December 2008
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| jaae-40-03-983.pdf | | 155Kb | PDF | View/Open |
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