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2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/47152
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| Title: | The Role of Media in Shaping the Consumers’ Food Risk Perception and Behavior: A Case Study of Spinach Recall |
| Authors: | Rimal, Arbindra
Onyango, Benjamin M.
Miljkovic, Dragan
Hallman, William K. |
| Authors (Email): | Rimal, Arbindra (arbindrarimal@missouristate.edu)
Onyango, Benjamin M. (benjaminonyango@missouristate.edu)
Miljkovic, Dragan (dragan.miljkovic@ndsu.edu) |
| Issue Date: | 2008-12-21 |
| Series/Report no.: | Selected Paper |
| Abstract: | A clear understanding of consumers’ perception and attitude toward food risk and their behavior to food recall is important in order to develop an effective crisis management program at the firm level as well as at the government level. This study will develop food risk profiles of US consumers based on their perceived food safety risk and attitude toward food safety. The role of media usage in shaping the risk profile will be examined. The preliminary results suggest that the risk profiles of households were shaped by media usage. While the “accountables” were more likely to search internet or get news from internet, the “conservatives” usually watched news on local TV. |
| URI: | http://purl.umn.edu/47152 |
| Institution/Association: | Southern Agricultural Economics Association>2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia |
| Collections: | 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia
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Files in This Item:
| File |
Description |
Size | Format |
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| Risk_profile_Rimal_SAEA09.pdf | Main Paper | 234Kb | PDF | View/Open |
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