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Please use this identifier to cite or link to this item: http://purl.umn.edu/45271

Title: MARKETING DA CARNE BOVINA COM VISÃO DE REDES de EMPRESAS (“NETWORKS”)
Other Titles: BEEF MARKETING UNDER A NETWORK VIEW
Authors: Neves, Marcos Fava
Machado Filho, Claudio Pinheiro
Tornavoi de Carvalho, Dirceu
Castro, Luciano Thome
Authors (Email): Neves, Marcos Fava (mfaneves@usp.br)
Carvalho, Dirceu Tornavoi de (tornavoi@usp.br)
Castro, Luciano Thomé e (luciano@fearp.usp.br)
Keywords: cattle breeding
agri-food networks
red beef
Issue Date: 2002-07-02
Abstract: The beef business is composed of several networks, called here the agri-food networks. These are defined as a group of suppliers and distributors of an analyzed firm (in an individual case), or of the alliance being analyzed (in case of firms that manage a common brand). In this article a scenario analysis is done based on a review of the recent data and trends on Brazilian and global beef market, and many impacts to the beef business are identified. The main contribution from this scenario analysis is the observation of the emergence of 4 main networks that will rest stronger in global beef market in 2010. These networks will operate and coexist in 4 different market segments, with different needs.
URI: http://purl.umn.edu/45271
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 06, Number 2, July/December 2004
Total Pages: 14
Collections:Volume 06, Number 2, July/December 2004

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