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Please use this identifier to cite or link to this item: http://purl.umn.edu/45267

Title: ANÁLISE DO COMPORTAMENTO DOS CONSUMIDORES DE CAFÉ NO MUNICÍPIO DE LAVRAS, MG
Other Titles: AN ANALYSIS ON THE BEHAVIOUR OF COFFEE CONSUMERS IN LAVRAS, MG
Authors: Silveira, Ana Carla Prado da
Sousa, Magno de
Pereira, Rosemary Gualberto F.A.
Authors (Email): Silveira, Ana Carla Prado da (anacarla.prado@bol.com.br)
Sousa, Magno de (magsousa@ufla.br)
Pereira, Rosemary Gualberto F. A. (rosegfap@ufla.br)
Keywords: marketing
satisfaction
consumer.
Issue Date: 2002-07-02
Abstract: Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as information on the warrant stamp, yelding and brand.
URI: http://purl.umn.edu/45267
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 06, Number 2, July/December 2004
Total Pages: 11
Collections:Volume 06, Number 2, July/December 2004

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