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Please use this identifier to cite or link to this item: http://purl.umn.edu/44742

Title: Preference for Risk Management Information Sources: Implications for Extension and Outreach Programming
Authors: Rejesus, Roderick M.
Knight, Thomas O.
Jaramillo, Mauricio
Coble, Keith H.
Patrick, George F.
Baquet, Alan E.
Keywords: crop insurance
extension
information sources
outreach
risk management
Issue Date: 2008-04
Abstract: This article examines farmers’ preferences for various risk management information sources. Our results suggest that information from risk management experts, in-depth materials studied on their own, and popular press outlets tend to be preferred and are ranked highly by producers. Using a regression model to investigate farmer/farm attributes that affect preference for a particular risk management information source, we find that younger farmers with college education, higher leverage, assets greater than $1 million, risk-loving attitudes, and who have used professional services (marketing consultants) tend to prefer information from risk management experts, the Internet, and marketing clubs/other producers. On the other hand, producers who prefer self-study of educational materials and popular press information sources tend to be younger, with lower leverage levels, and have used fewer professional services.
URI: http://purl.umn.edu/44742
Institution/Association: Agricultural and Resource Economics Review>Volume 37, Number 1, April 2008
Total Pages: 11
From Page: 106
To Page: 116
Collections:Volume 37, Number 1, April 2008

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