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European Association of Agricultural Economists >
2008 International Congress, August 26-29, 2008, Ghent, Belgium >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/44403
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| Title: | British Columbia Consumers' Preferences for Italian Wines: Reputation and Vintage Effects on Wine Quality and Prices |
| Authors: | Florkowski, Wojciech J.
Carew, Richard
He, Senhui |
| Keywords: | Hedonic pricing
appellation
objective
characteristics |
| Issue Date: | 2008 |
| Abstract: | Italian wines have been enjoyed by Canadian
consumers for decades and the consumption is not limited to
the ethnic Italian population. The study examines effects of
wine characteristics and the brand associated with the
designation of geographic origin estimating five hedonic
price equations for Barbaresco; Barbera; Veneto
(Valpolicella, Amarone and Reecioto); Soave; and, Chianti
and uses weekly sales data from British Columbia retail
outlets. Results indicate that, in general, a premium was paid
for higher alcohol content, but the effects of individual
brands within each area of origin varied and the range of
price premia and discounts was from 14% to -12%
suggesting that small price changes with regard to the
baseline wine price could affect purchase. |
| URI: | http://purl.umn.edu/44403 |
| Institution/Association: | European Association of Agricultural Economists>2008 International Congress, August 26-29, 2008, Ghent, Belgium |
| Total Pages: | 5 |
| Collections: | 2008 International Congress, August 26-29, 2008, Ghent, Belgium
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| 091.pdf | | 54Kb | PDF | View/Open |
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