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European Association of Agricultural Economists >
2008 International Congress, August 26-29, 2008, Ghent, Belgium >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/44327
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| Title: | DETERMINATION OF THE SURCHARGE THAT CONSUMERS ARE WILLING TO PAY FOR AN ORGANIC CHEESE IN SPAIN |
| Authors: | Bernabeu, Rodolfo
Olmeda, Miguel
Diaz, Monica
Olivasq, R. |
| Keywords: | Consumer behaviour
Organic
Food
Marketing |
| Issue Date: | 2008 |
| Abstract: | Consumer requirements for preferably
new, quality products with health guarantees are
causing competitive adaptation by agro-food businesses.
In this sense, cheese-producing enterprises are
immersed in restructuring to adapt to the new scene. To
assure the greatest possible success in this process it is
advisable to determine what the preferences of cheese
consumers are. In searching for the answer to this
question, 420 surveys were made on regular food
shoppers for at-home consumption in the metropolitan
area of Madrid (Spain). Treatment of this data consisted
in using the Conjoint Analysis technique and maximum
willingness to pay. Results show that the main
differentiating element for cheese is origin and the
maximum willing to pay for an organic cheese with
respect a conventional one is 15.42%. |
| URI: | http://purl.umn.edu/44327 |
| Institution/Association: | European Association of Agricultural Economists>2008 International Congress, August 26-29, 2008, Ghent, Belgium |
| Total Pages: | 5 |
| Collections: | 2008 International Congress, August 26-29, 2008, Ghent, Belgium
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