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European Association of Agricultural Economists >
2008 International Congress, August 26-29, 2008, Ghent, Belgium >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/43951
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| Title: | Traceability of meat: Consumers' associations and their willingness-to-pay |
| Authors: | Lichtenberg, L.
Heidecke, Sandra-Jasmin
Becker, Tilman C. |
| Keywords: | conjoint analysis
willingness-to-pay
meat traceability |
| Issue Date: | 2008 |
| Abstract: | The willingness-to-pay by German
consumers for the credence characteristic traceability of
pork and turkey is analysed by means of the conjoint
analysis additive model, also taking the consumers´
associations with the term traceability and the QS label
into account. The results indicate a different WTP
regarding traceability of pork and turkey for specific
consumer groups. A majority considers meat
traceability as important. However, the distinctive
sensitivity to price exhibited is a result of the fact that
traceability is only of secondary importance as an
assessment criterion, after price. Food retailers should
adjust their communication and price policies in order
to take advantage of the consumers’ higher WTP for
traceable products according to the sort of meat. |
| URI: | http://purl.umn.edu/43951 |
| Institution/Association: | European Association of Agricultural Economists>2008 International Congress, August 26-29, 2008, Ghent, Belgium |
| Total Pages: | 8 |
| Collections: | 2008 International Congress, August 26-29, 2008, Ghent, Belgium
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