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European Association of Agricultural Economists >
2008 International Congress, August 26-29, 2008, Ghent, Belgium >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/43948
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| Title: | Potato Marketing – Factors Affecting Organic and Conventional Potato Consumption Patterns |
| Authors: | Yue, Chengyan
Grebitus, Carola
Bruhn, Maike
Jensen, Helen H. |
| Keywords: | organic
potatoes
consumption patterns |
| Issue Date: | 2008 |
| Abstract: | In producing potatoes the treatment for
disease and pests could be more difficult and costly for
organic producers than for conventional. Hence,
consumers’ attitudes and willingness to pay for organic
potatoes need to be considered in a grower’s choice of
production technologies. A bivariate probit model and
cluster analysis were applied to survey data to evaluate
factors that influenced Germany consumers’
consumption patterns for conventional and organic
potatoes. The results show that consumers associate
organic potatoes with healthy ingredients, trustable
origin and food safety. But a lack of varieties and
inferior appearance of organic potatoes limit consumer
interest in the organic products.
With regard to socio-demographics, consumers with
higher education level and with children in the
household tend to consume organic potatoes more often
than consumers with lower education and no children in
the household. Cluster analysis results group potato
consumers into three different market segments:
“Trusting of industry”, “Health-oriented” and “Price-oriented”
segments. These results suggest adopting
different marketing strategies to promote fresh potatoes
to the different market segments. |
| URI: | http://purl.umn.edu/43948 |
| Institution/Association: | European Association of Agricultural Economists>2008 International Congress, August 26-29, 2008, Ghent, Belgium |
| Total Pages: | 8 |
| Collections: | 2008 International Congress, August 26-29, 2008, Ghent, Belgium
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