AgEcon Search

AgEcon Search >
       Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations >
          Volume 08, Number 2, May/August 2006 >

Please use this identifier to cite or link to this item: http://purl.umn.edu/43820

Title: PERCEPÇÃO DA IMAGEM ORGANIZACIONAL: UM ESTUDO COM CONSUMIDORES DE UM SUPERMERCADO
Other Titles: Perception of image organizacional: a study in the supermarket sector
Authors: Barbosa, Davidson Campos Soares
Teixeira, Dalton Jorge
Authors (Email): Barbosa, Davidson Campos Soares (davidsonb@pucminas.br)
Teixeira, Dalton Jorge (dajorge@pucminas.br)
Keywords: retail marketing
food retail
image market
image measurement.
Issue Date: 2006-05-01
Abstract: Our goal, in this research, was to describe the perception of the image of a supermarket of the city of Belo Horizonte for its consumers. Studies regarding the image in the marketing environment and in special in the retail market, already come being carried through since the last half of century XX. In its theoretical base are evidenced the main authors who study the retail market and also bring the theoretical contribution of the relation of the image and organization, starting from the classic article written for Pierre Martineau “The personality of the Retail Store”. It presents a descriptive research carried through questions structuralized and halfstructuralized the consumers of a supermarket, for verification of the perception of the image of this supermarket. The presented results demonstrate that the intrinsic aspects to the organization can influence the behavior of its consumers and that these aspects must be seen as a differential of market to be explored in this segment of the food retail. In the conclusion, the final consideration on the accomplished research and the suggestions about the reached results of research are presented.
URI: http://purl.umn.edu/43820
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 08, Number 2, May/August 2006
Total Pages: 17
From Page: 240
To Page: 256
Collections:Volume 08, Number 2, May/August 2006

Files in This Item:

File Description SizeFormat
(08) Artigo 05.240.pdf172KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.

 

 

Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: