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Please use this identifier to cite or link to this item: http://purl.umn.edu/43819

Title: MARKETING DE ALIMENTOS E O COMPORTAMENTO DE CONSUMO: PROPOSIÇÃO DE UMA TIPOLOGIA DO CONSUMIDOR DE PRODUTOS LIGHT E OU DIET
Other Titles: Food marketing and consume behavior: a purpose of typology for low fat consumers
Authors: Lucchese, Thelma
Batalha, Mario Otavio
Lambert, Jean Louis
Keywords: food practices
typology for low fat consumers
cultural influences.
Issue Date: 2007-05-01
Abstract: Detailed investigations about consumer food practices provide interesting information concerning the different manners consumers think about their own behaviors. Considering that consumers have objectives and different anxieties in terms of food that may result in distinct food models, this paper proposes a low-fat consumer typology. The main goal of this work was to better understand the profile of both consumer types (low-fat and non low fat consumers). A survey was applied about consumption frequency, reasons that lead to his/her acceptation or rejection of low fat products and their opinions about what it means to eat well. Recognizing an extensive data set of qualitative variables, multivariate statistical analyses was adopted. Moreover, a lexical analysis was applied so as to interpret the content of survey. It was concluded that low-fat consumers who accept such products are concerned with health and physical shape and non low-fat consumers who reject such products have stated doubts in terms of their efficacy.
URI: http://purl.umn.edu/43819
Institution/Association: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 08, Number 2, May/August 2006
Total Pages: 13
From Page: 227
To Page: 239
Collections:Volume 08, Number 2, May/August 2006

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