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Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations >
Volume 09, Number 3, September/December 2007 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/43701
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| Title: | EXPORTAÇÃO DE FLORES TROPICAIS NO ESTADO DE PERNAMBUCO ANÁLISE DA INSERÇÃO DOS CANAIS DE DISTRIBUIÇÃO |
| Other Titles: | Tropical flowers exportation in pernambuco state: analysis of the distribution channels insertion |
| Authors: | Pedrosa Filho, Manoel Xavier
Favero, Luiz Andrea |
| Authors (Email): | Filho, Manoel Xavier Pedrosa (manoelpedrosa@yahoo.com.br)
Favero, Luiz Andrea (lfavero@uol.com.br) |
| Keywords: | tropical flowers
export
european market. |
| Issue Date: | 2007-09-03 |
| Abstract: | This article aims to analyze the main distribution channels in the productive chains of tropical flowers in Pernambuco state, focusing
on the factors that influence its insertion into the European market. The European Union is the main destination for the tropical
flowers exported by Pernambuco, responding for 99, 12 % of the total sales to foreign countries (in value) in 2005. The methodology
was based on a qualitative analysis, and took the commodity systems approach as conceptual reference, complemented by the
supply chain management approach. Besides secondary data, it was also used primary sources information by means of interviews
conduced on the “key-actors” and surveys in the field. Pernambuco flower exporters have used as distribution channels the export
consortium, the commercial exporter companies and the Cooperative Veiling Holambra. The distribution channels analyzed present
a series of favourable and unfavorable aspects to their insertion into the European market. However, it was verified indication that in
all the channels the collaborative aspect among the involved agents is very important for obtaining higher competitiveness, in relation
to scale gains and greater efficiency in attending to the importers. |
| URI: | http://purl.umn.edu/43701 |
| Institution/Association: | Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 09, Number 3, September/December 2007 |
| Total Pages: | 13 |
| From Page: | 376 |
| To Page: | 388 |
| Collections: | Volume 09, Number 3, September/December 2007
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| 9 - Artigo 06.pdf | | 310Kb | PDF | View/Open |
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