AgEcon Search

AgEcon Search >
       Journal of Agricultural and Applied Economics >
          Volume 37, Number 03, December 2005 >

Please use this identifier to cite or link to this item:

Title: Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey
Authors: Kaneko, Naoya
Chern, Wen S.
Keywords: contingent valuation
multinomial logit model
telephone survey
willingness to pay
JEL Codes: Q0
Issue Date: 2005-12
Abstract: This paper reports results from a U.S. national telephone survey on genetically modified foods (vegetable oil, cornflakes, and salmon). The survey featured a contingent valuation in which respondents chose between the GM and non-GM alternatives with an option of indifference. The binomial and multinomial logit models yielded estimated willingness to pay (WTP) to avoid the GM alternatives. Respondents were willing to pay 20.9%, 14.8%, 28.4%, and 29.7% of the base prices to avoid GM vegetable oil, GM cornflakes, GM-fed salmon, and GM salmon, respectively. The inclusion of indifference option could increase the sample size and moderate the mean WTP.
Institution/Association: Journal of Agricultural and Applied Economics>Volume 37, Number 03, December 2005
Total Pages: 19
From Page: 701
To Page: 719
Collections:Volume 37, Number 03, December 2005

Files in This Item:

File Description SizeFormat
Kaneko 1 JAAE December 2005.pdf823KbPDFView/Open
Recommend this item

All items in AgEcon Search are protected by copyright.



Brought to you by the University of Minnesota Department of Applied Economics and the University of Minnesota Libraries with cooperation from the Agricultural and Applied Economics Association.

All papers are in Acrobat (.pdf) format. Get Adobe Reader

Contact Us

Powered by: