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Title: Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses
Authors: Watson, Susan
Nwoha, Ogbonnaya John
Kennedy, Gary A.
Rea, Kenneth
Keywords: e-commerce
rural businesses
willingness to pay
JEL Codes: A14
Issue Date: 2005-12
Abstract: The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer’s and seller’s perspective, technological expertise, and knowledge of e-commerce opportunities and limitations. Estimating functions to assign probabilities associated with the willingness to pay for an e-commerce presence will assist in forecasting regional likelihood of certain profiles paying various monetary amounts for an e-commerce presence. In addition, if services are provided at no cost by a third party, value to a society will be maximized by selecting profiles with the highest willingness to pay.
Institution/Association: Journal of Agricultural and Applied Economics>Volume 37, Number 03, December 2005
Total Pages: 11
From Page: 673
To Page: 683
Collections:Volume 37, Number 03, December 2005

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