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Title: Consumer Willingness to Pay for "Second-Generation" Genetically Engineered Products and the Role of Marketing Information
Authors: Rousu, Matthew C.
Monchuk, Daniel C.
Shogren, Jason F.
Kosa, Katherine M.
Keywords: auctions
BDM mechanism
field experiment
genetically engineered foods
JEL Codes: C91
Issue Date: 2005-12
Abstract: Environmental and consumer groups have called for mandatory labeling of genetically engineered (GE) food products in the United States, stating that consumers have the “right to know.” Herein, we use a nonhypothetical field experiment to examine the willingness to pay for GE-labeled products, using the only second-generation GE product currently on the U.S. market-GE cigarettes. Our results suggest consumers pay less for GE-labeled cigarettes when marketing information is absent. But, when presented with marketing information on the attributes of the cigarette, we find no evidence that consumers pay less for GE-labeled cigarettes.
Institution/Association: Journal of Agricultural and Applied Economics>Volume 37, Number 03, December 2005
Total Pages: 11
From Page: 647
To Page: 657
Collections:Volume 37, Number 03, December 2005

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