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Volume 37, Number 03, December 2005 >
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|Title: ||Consumer Willingness to Pay for "Second-Generation" Genetically Engineered Products and the Role of Marketing Information|
|Authors: ||Rousu, Matthew C.|
Monchuk, Daniel C.
Shogren, Jason F.
Kosa, Katherine M.
genetically engineered foods
|JEL Codes: ||C91|
|Issue Date: ||2005-12|
|Abstract: ||Environmental and consumer groups have called for mandatory labeling of genetically engineered (GE) food products in the United States, stating that consumers have the “right to know.” Herein, we use a nonhypothetical field experiment to examine the willingness to pay for GE-labeled products, using the only second-generation GE product currently on the U.S. market-GE cigarettes. Our results suggest consumers pay less for GE-labeled cigarettes when marketing information is absent. But, when presented with marketing information on the attributes of the cigarette, we find no evidence that consumers pay less for GE-labeled cigarettes.|
|Institution/Association: ||Journal of Agricultural and Applied Economics>Volume 37, Number 03, December 2005|
|Total Pages: ||11|
|From Page: ||647|
|To Page: ||657|
|Collections:||Volume 37, Number 03, December 2005|
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