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Volume 38, Number 2, July 2007 >
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|Title: ||Consumer Responses to Recent BSE Events|
|Authors: ||Pritchett, James G.|
Johnson, Kamina K.
Thilmany, Dawn D.
Hahn, William F.
|Issue Date: ||2007-07|
|Abstract: ||Recent bovine spongiform encephalopathy (BSE, a.k.a. mad cow disease) discoveries in Canadian and U.S. beef cattle have garnered significant media attention, which may have changed consumers’ meat-purchasing behavior. Consumer response is hypothesized and tested within a meat demand system in which response is measured using single-period dummy variables, longer-term dummy variables, and media indices that count positive and negative meat-industry articles. Parameters are estimated using retail scanner data, and cross-species price elasticities are calculated. Results suggest that the BSE events negatively impacted ground beef and chuck roasts, while positively impacting center-cut pork chop demand. Dummy variables explained the variation in meat-budget shares better than did media indices.|
|Institution/Association: ||Journal of Food Distribution Research>Volume 38, Number 2, July 2007|
|Total Pages: ||12|
|From Page: ||57|
|To Page: ||68|
|Collections:||Volume 38, Number 2, July 2007|
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