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Journal of Agricultural and Applied Economics >
Volume 39, Number 03, December 2007 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/43479
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| Title: | Fresh-Cut Melon - The Money Is in the Juice |
| Authors: | Mayen, Carlos D.
Marshall, Maria I.
Lusk, Jayson L. |
| Keywords: | conjoint
consumer preferences
demand
fruit |
| JEL Codes: | Q13
D12
M31
P46 |
| Issue Date: | 2007-12 |
| Abstract: | Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom. |
| URI: | http://purl.umn.edu/43479 |
| Institution/Association: | Journal of Agricultural and Applied Economics>Volume 39, Number 03, December 2007 |
| Total Pages: | 13 |
| From Page: | 597 |
| To Page: | 609 |
| Collections: | Volume 39, Number 03, December 2007
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| Mayen JAAE December 2007.pdf | | 6410Kb | PDF | View/Open |
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