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AgEcon Search >
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations >
Volume 03, Number 2, July/December 2001 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/43374
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| Title: | ESTRUTURA DE MERCADO DE PRODUTOS LÁCTEOS NO MUNICÍPIO DE LAVRAS, MG |
| Authors: | Borges, Antonio Junior
Reis, Ricardo Pereira
Reis, Antonio Joao dos |
| Authors (Email): | Reis, Ricardo Pereira (ricpreis@ufla.br.) |
| Keywords: | Market structure
commercialization
dairy products. |
| Issue Date: | 2001-07-02 |
| Abstract: | This study was carried out with the objective of characterizing the market structure and the
commercialization of dairy products in the district of Lavras, MG, Brazil. For such study, agents were identified,
their market conduct, and the prices paid and received were analyzed, as well as the volume of sales in the different
market segments. It was verified that the products demanding greater technological resources, such as milk “longa
vida” ( “long-life” or UHT milk ) and milk sweets are the ones that feature the largest commercialization margins. In
the retail segment, supermarkets feature, in average, the lowest margins in relation to their competitors, especially
“longa vida” milk. In the consumer market of milk, the sterilized product is the most demanded kind with 36% of the
total consumption, informal milk (without inspection) with 31% and milk “longa vida” with 28%. The consumers
prefer the informal type because they believe it features better quality, price, distribution and payment services. By
the Gini Index methodology, it was verified that there is a concentration in the distribution of milk in the wholesale
and retail markets, especially in retail stores. |
| URI: | http://purl.umn.edu/43374 |
| Institution/Association: | Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 03, Number 2, July/December 2001 |
| Total Pages: | 11 |
| Collections: | Volume 03, Number 2, July/December 2001
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| revista_v3_n2_jul-dez_2001_3.pdf | | 131Kb | PDF | View/Open |
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