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Please use this identifier to cite or link to this item: http://purl.umn.edu/37633

Title: Investigating alternative governance systems for the South African mohair supply chain
Authors: Jordaan, D.
Kirsten, J.
Authors (Email): Jordaan, D. (danie.jordaan@up.ac.za)
Kirsten, J. (johann.kirsten@up.ac.za)
Editors: Vink, N.
Jooste, A.
Editors (Email): Vink, N. (nv@sun.ac.za)
Jooste, A. (andre@namc.ac.za)
Keywords: Mohair
marketing
governance structure
supply chain
Issue Date: 2008-06-30
Series/Report no.: Volume 47
Number 2
Abstract: Mohair is an exclusive natural animal fibre with niche market appeal. It is, however, questionable whether it is inherently suited to a commodity-based marketing system in a marketing environment that requires marketing systems to convey far more information than commodity-based systems do. Historically, mohair has been considered a commodity and the marketing system for mohair has been structured accordingly. It is, however, argued that, the exchange between mohair growers and the buyers of greasy mohair requires increased levels of coordination to govern the exchange in a transaction costs efficient manner. The inefficiencies created by an inappropriate or incomplete marketing system for South African mohair are expected to lead to a loss of consumer value and a loss of potential profit throughout the mohair supply chain if a more coordinated governance structure is not implemented to curb these costs and augment the current spot market exchange.
URI: http://purl.umn.edu/37633
Institution/Association: Agrekon>Volume 47, Issue 2, June 2008
Total Pages: 27
Journal Issue : Agrekon
Journal Volume: 47
Journal Date: June 2008
From Page: 258
To Page: 284
Collections:Volume 47, Issue 2, June 2008

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