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Please use this identifier to cite or link to this item: http://purl.umn.edu/37328

Title: DO MORE EXPENSIVE WINES TASTE BETTER? EVIDENCE FROM A LARGE SAMPLE OF BLIND TASTINGS
Authors: Goldstein, Robin
Almenberg, Johan
Dreber, Anna
Emerson, John W.
Herschkowitsch, Alexis
Katz, Jacob
Authors (Email): Goldstein, Robin (robin@fearlesscritic.com)
Almenberg, Johan (Johan.Almenberg@hhs.se)
Dreber, Anna (anna.dreber@hhs.se)
Emerson, John W. (john.emerson@yale.edu)
Herschkowitsch, Alexis (robin@fearlesscritic.com)
Katz, Jacob (robin@fearlesscritic.com)
Keywords: wine quality
wire tasting
wine prices
Issue Date: 2008-04
Series/Report no.: AAWE Working Papers
16
Abstract: Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find indications of a positive relationship between price and enjoyment. Our results are robust to the inclusion of individual fixed effects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical significance is improved further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.
URI: http://purl.umn.edu/37328
Institution/Association: American Association of Wine Economists>Working Papers
Total Pages: 14
From Page: 1
To Page: 14
Collections:Working Papers

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