This paper discusses the long-run impact of generic advertising for orange juice in the United States.
Title
Long-Run Impact of Orange-Juice Generic Advertising
Issue Date
2006-07
Publication Type
Report
Record Identifier
https://ageconsearch.umn.edu/record/36835
PURL Identifier
http://purl.umn.edu/36835
Total Pages
25
Series Statement
Research Papers
2006-5