|
AgEcon Search >
International Food and Agribusiness Management Review >
Volume 04, Issue 02, 2001 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34461
|
| Title: | SUPERMARKET PRODUCT SELECTION UNCOVERED: MANUFACTURER PROMOTIONS AND THE CHANNEL INTERMEDIARY |
| Authors: | Park, John L. |
| Issue Date: | 2001 |
| Abstract: | In 1998, food and packaged goods manufacturers presented 17,977 new items for evaluation by channel intermediaries (grocery buyers, merchandisers, and category managers). This product selection process is recognized as a time and labor intensive effort on the part of manufacturers and their retail counterparts. Ultimately, only one-third of these new product introductions may be accepted for distribution. Thus, manufacturers may benefit from increased insight to the channel intermediary's criteria for deciding which products to stock in their retail stores. It is suggested that this decision may be influenced by the presence of certain promotional and cash offerings, and this issue is examined in a logistic regression. |
| URI: | http://purl.umn.edu/34461 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 04, Issue 02, 2001 |
| Total Pages: | 13 |
| Language: | English |
| From Page: | 119 |
| To Page: | 131 |
| Collections: | Volume 04, Issue 02, 2001
|
Files in This Item:
| File |
Size | Format |
|---|
| 04020119.pdf | 128Kb | PDF | View/Open |
|
Recommend this item
All items in AgEcon Search are protected by copyright.
|
