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International Food and Agribusiness Management Review >
Volume 06, Issue 03, 2003 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34389
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| Title: | Victor Melgar's Coffee Farm |
| Authors: | Melgar, Salvador
House, Lisa
Barnett, Barry J. |
| Authors (Email): | House, Lisa (lhouse@mail.ifas.ufl.edu) |
| Issue Date: | 2003 |
| Abstract: | This case study focuses on a coffee farmer in Guatemala who, given current low coffee prices, is worried about his ability to maintain the family tradition of coffee production. He wonders whether the current low prices are just another of the periodic downturns in the volatile coffee market or whether the market is experiencing structural changes that will have long-term implications. In this case, the farmer is presented with three alternatives, including continuing to produce and market commodity coffee. The other alternatives involve changes in production and/or marketing practices intended to increase profit margins. |
| URI: | http://purl.umn.edu/34389 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 06, Issue 03, 2003 |
| Total Pages: | 18 |
| Language: | English |
| Collections: | Volume 06, Issue 03, 2003
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| File |
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| 0603ho02.pdf | 188Kb | PDF | View/Open |
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