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International Food and Agribusiness Management Review >
Volume 02, Issue 01, 1999 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34349
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| Title: | TOWARD AN UNDERSTANDING OF CONSUMERS' PERCEPTIONS OF FOOD LABELS |
| Authors: | Nayga, Rodolfo M., Jr. |
| Issue Date: | 1999 |
| Abstract: | This study examines the factors that influence consumersÂ’ perceptions or beliefs about food labels. The results indicate that health and diet related attitudes, special diet status, perceived importance of product attributes like nutrition and ease of preparation, race, gender, income, and body mass index are important factors affecting consumersÂ’ perceptions and beliefs about label use. Understanding the type of consumers who have these perceptions and beliefs as well as the factors that influence these beliefs and perceptions is crucial for designing effective marketing and nutrition education campaigns. |
| URI: | http://purl.umn.edu/34349 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 02, Issue 01, 1999 |
| Total Pages: | 17 |
| Language: | English |
| From Page: | 29 |
| To Page: | 45 |
| Collections: | Volume 02, Issue 01, 1999
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| 02010029.pdf | 168Kb | PDF | View/Open |
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