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International Food and Agribusiness Management Review >
Volume 06, Issue 01, 2003 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34298
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| Title: | PRODUCT INNOVATION AND IMPERFECT COMPETITION IN THE ITALIAN FRUIT-DRINK INDUSTRY |
| Authors: | Russo, Carlo
Cardillo, Concetta
Perito, Maria Angela |
| Issue Date: | 2003 |
| Abstract: | In this paper, the case of the Italian fruit-drink industry is presented to discuss the strategic issues of product-innovation in imperfectly competitive markets. In particular, three main topics are addressed: the incentives to the adoption of innovation-based strategies, R&D investments in imperfectly competitive markets and the role of vertical coordination. To address the topics, a brief description of the industry, a game-theory conceptual framework and a strategic analysis of the marketing channels are proposed. The major conclusions can be summarized as follows: (i) product-innovation strategies are the result of an evaluation of the option value of the R&D investments, the risk of failure and competitors' strategies (ii) demand pull only may be insufficient to trigger innovation: an efficient retailing system, costs of failure and production efficiency may influence the firm's strategic approach to innovation. |
| URI: | http://purl.umn.edu/34298 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 06, Issue 01, 2003 |
| Total Pages: | 14 |
| Language: | English |
| Collections: | Volume 06, Issue 01, 2003
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| 0601ru01.pdf | 332Kb | PDF | View/Open |
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