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International Food and Agribusiness Management Review >
Volume 06, Issue 01, 2003 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34294
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| Title: | FOOD SAFETY AND FEAR: FACTORS AFFECTING CONSUMER RESPONSE TO FOOD SAFETY RISK |
| Authors: | Baker, Gregory A. |
| Issue Date: | 2003 |
| Abstract: | The objective of this research was to explore the factors that affect consumers' responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to have an extreme risk avoidance response. |
| URI: | http://purl.umn.edu/34294 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 06, Issue 01, 2003 |
| Total Pages: | 11 |
| Language: | English |
| Collections: | Volume 06, Issue 01, 2003
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