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International Food and Agribusiness Management Review >
Volume 03, Issue 02, 2000 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34279
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| Title: | MARKET SEGMENTATION AND WILLINGNESS TO PAY FOR ORGANIC PRODUCTS IN SPAIN |
| Authors: | Gil, Jose Maria
Gracia, Azucena
Sanchez Garcia, Mercedes |
| Issue Date: | 2000 |
| Abstract: | In recent years, consumer concerns on environmental and health issues related to food products have increased and, as a result, the demand for organically grown production has grown. Higher costs of production and retailer margins generate a gap between real prices and those that consumers are willing to pay for organic food. In this article, consumer willingness to pay for organic food in two Spanish regions is analyzed. Markets in both regions are segmented considering consumers lifestyles. Results indicate that consumers concerned about healthy diet and environmental degradation are the most likely to buy organic food, and are willing to pay a high premium. Organic attributes are easily identified in perishable products as the premium consumers would pay for organic meat, fruits, and vegetables is higher. |
| URI: | http://purl.umn.edu/34279 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 03, Issue 02, 2000 |
| Total Pages: | 20 |
| Language: | English |
| From Page: | 207 |
| To Page: | 226 |
| Collections: | Volume 03, Issue 02, 2000
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| 03020207.pdf | 128Kb | PDF | View/Open |
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