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International Food and Agribusiness Management Review >
Volume 02, Issue 02, 1999 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/34209
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| Title: | SEGMENTING THE COMMERCIAL PRODUCER MARKETPLACE FOR AGRICULTURAL INPUTS |
| Authors: | Gloy, Brent A.
Akridge, Jay T. |
| Issue Date: | 1999 |
| Abstract: | A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The segments were developed based on the importance of six factors that producers evaluate when selecting input suppliers. The results indicate that four distinct segments exist: Convenience buyers, Balance buyers, Price buyers, and Performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers. |
| URI: | http://purl.umn.edu/34209 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 02, Issue 02, 1999 |
| Total Pages: | 19 |
| Language: | English |
| From Page: | 145 |
| To Page: | 163 |
| Collections: | Volume 02, Issue 02, 1999
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| 02020145.pdf | 186Kb | PDF | View/Open |
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