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Agricultural and Resource Economics Review >
Volume 24, Number 2, October 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/31583
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| Title: | PRICE AND QUANTITY EFFECTS OF CANADA'S DAIRY ADVERSTISING PROGRAMS |
| Authors: | Kinnucan, Henry W.
Belleza, Evelyn T. |
| Issue Date: | 1995-10 |
| Abstract: | An equilibrium-displacement model is combined with econometric estimates of key model parameters to identify the impacts of Canada's dairy advertising programs on prices and quantity. Results suggest increased advertising of fluid milk enhances the farm value of milk but has minimal effect on government costs of the dairy price-support program. Owing to government intervention in the butter market, increased butter advertising has no effect on the farm value of milk, at least in the short run, but is highly effective at reducing government costs. Advertising is most effective, ceteris paribus, in markets where retail demand and wholesale supply for the specific dairy product are relatively price inelastic. |
| URI: | http://purl.umn.edu/31583 |
| Institution/Association: | Agricultural and Resource Economics Review>Volume 24, Number 2, October 1995 |
| Total Pages: | 12 |
| Language: | English |
| Journal Issue : | Agricultural and Resource Economics Review |
| Journal Volume: | 24 |
| Journal Date: | October 1995 |
| From Page: | 199 |
| To Page: | 210 |
| Collections: | Volume 24, Number 2, October 1995
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| 24020199.pdf | 883Kb | PDF | View/Open |
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