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Agricultural and Resource Economics Review >
Volume 24, Number 1, April 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/31460
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| Title: | CONTINGENT VALUATION FOCUS GROUPS: INSIGHTS FROM ETHNOGRAPHIC INTERVIEW TECHNIQUES |
| Authors: | Johnston, Robert J.
Weaver, Thomas F.
Smith, Lynn A.
Swallow, Stephen K. |
| Issue Date: | 1995-04 |
| Abstract: | Despite the many important uses (and potential abuses) of focus groups in survey design, the CV literature presents few guidelines to aid moderators in their interaction with focus group participants. This paper draws on the theory and practice of ethnographic interviewing to introduce general guidelines that can improve focus groups as an aid to CV research. The proposed guidelines illustrate types of questions that should reduce speculation and moderator-introduced bias in focus group responses, and improve the correspondence between focus group responses and actual behavior. The paper illustrates these ethnographic guidelines through a CV application concerning watershed resources. |
| URI: | http://purl.umn.edu/31460 |
| Institution/Association: | Agricultural and Resource Economics Review>Volume 24, Number 1, April 1995 |
| Total Pages: | 14 |
| Language: | English |
| From Page: | 56 |
| To Page: | 69 |
| Collections: | Volume 24, Number 1, April 1995
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| 24010056.pdf | 1300Kb | PDF | View/Open |
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