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Journal of Agricultural and Resource Economics >
Volume 28, Number 02, August 2003 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/31091
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| Title: | Estimating Consumer Willingness to Pay for Country-of-Origin Labeling |
| Authors: | Loureiro, Maria L.
Umberger, Wendy J. |
| Keywords: | beef
consumer preferences
country-of-origin labeling
dichotomous choice
willingness to pay |
| Issue Date: | 2003-08 |
| Abstract: | Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to an increase of 38% and 58%, respectively, over the initial given price. |
| URI: | http://purl.umn.edu/31091 |
| Institution/Association: | Journal of Agricultural and Resource Economics>Volume 28, Number 02, August 2003 |
| Total Pages: | 15 |
| Language: | English |
| From Page: | 287 |
| To Page: | 301 |
| Collections: | Volume 28, Number 02, August 2003
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| 28020287.pdf | 734Kb | PDF | View/Open |
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