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Title: Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems
Authors: Vergara, Oscar
Coble, Keith H.
Hudson, Darren
Knight, Thomas O.
Patrick, George F.
Baquet, Alan E.
Keywords: expected utility
market information
Issue Date: 2005-04
Abstract: This paper examines the use of market consultants and market information systems by grain and cotton producers. A model of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous and endogenous components. The analysis is based on a survey of over 1,600 producers. The results suggest that expenditures on market information systems and market consultants are not independent and, more specifically, expenditures on marketing consultants substitute for expenditures on market information systems.
Institution/Association: Journal of Agricultural and Resource Economics>Volume 30, Number 01, April 2005
Total Pages: 17
Language: English
From Page: 167
To Page: 183
Collections:Volume 30, Number 01, April 2005

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