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Please use this identifier to cite or link to this item: http://purl.umn.edu/30728

Title: AN ANALYSIS OF FACTORS ASSOCIATED WITH CONSUMERS' USE OF GROCERY COUPONS
Authors: Goodwin, Barry K.
Issue Date: 1992-07
Abstract: A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit model are used to assess the influence of several economic and demographic variables on consumers'’ use of grocery coupons. Specific factors considered include income, age, household size, race, education, shopping practices, and size and composition of grocery transactions. The analysis includes a combination of scanner and survey data collected from 1,047 consumers. Results confirm strong effects for household size, race, shopping practices, and size and composition of grocery transactions.
URI: http://purl.umn.edu/30728
Institution/Association: Journal of Agricultural and Resource Economics>Volume 17, Number 01, July 1992
Total Pages: 11
Language: English
From Page: 110
To Page: 120
Collections:Volume 17, Number 01, July 1992

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