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Volume 10, Number 4, 1995 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/28263
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| Title: | COOPERATIVE ADVERTISING RENT DISSIPATION |
| Authors: | Kinnucan, Henry W.
Nelson, Robert G.
Xiao, Hui |
| Issue Date: | 1995 |
| Abstract: | Generic advertising is used by fish producers to accelerate demand growth to alleviate temporary surpluses. Whether this cooperative promotional venture is profitable depends on a number of factors including industry supply response. A rent-dissipation model applied to the U.S. catfish industry suggests the quasi-rents generated by increased advertising are more than sufficient to cover incremental costs over any reasonable time horizon. |
| URI: | http://purl.umn.edu/28263 |
| Institution/Association: | Marine Resource Economics>Volume 10, Number 4, 1995 |
| Total Pages: | 12 |
| Language: | English |
| From Page: | 373 |
| To Page: | 384 |
| Collections: | Volume 10, Number 4, 1995
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