AgEcon Search >
Marine Resource Economics >
Volume 10, Number 4, 1995 >
Please use this identifier to cite or link to this item:
|Title: ||COOPERATIVE ADVERTISING RENT DISSIPATION|
|Authors: ||Kinnucan, Henry W.|
Nelson, Robert G.
|Issue Date: ||1995|
|Abstract: ||Generic advertising is used by fish producers to accelerate demand growth to alleviate temporary surpluses. Whether this cooperative promotional venture is profitable depends on a number of factors including industry supply response. A rent-dissipation model applied to the U.S. catfish industry suggests the quasi-rents generated by increased advertising are more than sufficient to cover incremental costs over any reasonable time horizon.|
|Institution/Association: ||Marine Resource Economics>Volume 10, Number 4, 1995|
|Total Pages: ||12|
|From Page: ||373|
|To Page: ||384|
|Collections:||Volume 10, Number 4, 1995|
Recommend this item
All items in AgEcon Search are protected by copyright.